The Psychology of Price

The Psychology of Price
Author : Leigh Caldwell
Publisher : Jaico Publishing House
Total Pages : 248
Release : 2015-12-07
ISBN 10 : 9788184957686
ISBN 13 : 8184957688
Language : EN, FR, DE, ES & NL

The Psychology of Price
Language: en
Pages: 248
Authors: Leigh Caldwell
Categories: Business & Economics
Type: BOOK - Published: 2015-12-07 - Publisher: Jaico Publishing House

How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or
The Psychology of Consumer Behavior
Language: en
Pages: 232
Authors: Brian Mullen
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
The Psychology of Marketing
Language: en
Pages: 393
Authors: Gerhard Raab
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Gower Publishing, Ltd.

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, indus
The Psychology of Attention
Language: en
Pages: 121
Authors: Théodule Ribot
Categories: Attention
Type: BOOK - Published: 1890 - Publisher:

Creating Images and the Psychology of Marketing Communication
Language: en
Pages: 440
Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2006-08-15 - Publisher: Psychology Press

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various
The Psychology of Investing During the Chaotic Obama Years
Language: en
Pages:
Authors: Elior Kinarthy
Categories: Business & Economics
Type: BOOK - Published: 2011-03-22 - Publisher: Xlibris Corporation

Applied Psychology in Japan
Language: en
Pages: 451
Authors: Jūji Misumi
Categories: Psychology
Type: BOOK - Published: 1989 - Publisher: Taylor & Francis

The Psychology of Design
Language: en
Pages: 376
Authors: Rajeev Batra
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: Routledge

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes
The Psychology of Touch
Language: en
Pages: 366
Authors: Morton A. Heller
Categories: Psychology
Type: BOOK - Published: 2013-11-12 - Publisher: Psychology Press

Designed to make research on touch understandable to those not specifically involved in tactile research, this book provides broad coverage of the field. It inc
The Psychology of Investing
Language: en
Pages: 160
Authors: John Nofsinger
Categories: Business & Economics
Type: BOOK - Published: 2016-07-01 - Publisher: Routledge

A supplement for undergraduate and graduate Investments courses. See the decision-making process behind investments. The Psychology of Investing is the first te