| Author | : M. Lindgren |
| Publisher | : Springer |
| Total Pages | : 180 |
| Release | : 2002-12-04 |
| ISBN 10 | : 9780230511620 |
| ISBN 13 | : 0230511627 |
| Language | : EN, FR, DE, ES & NL |
Scenario Planning Book Description:
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
