Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Author : Suki, Norazah Mohd
Publisher : IGI Global
Total Pages : 374
Release : 2016-07-22
ISBN 10 : 9781522507475
ISBN 13 : 1522507477
Language : EN, FR, DE, ES & NL

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Language: en
Pages: 374
Authors: Suki, Norazah Mohd
Categories: Business & Economics
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers a
Handbook of Research on Technology Applications for Effective Customer Engagement
Language: en
Pages: 391
Authors: Mohd Suki, Norazah
Categories: Business & Economics
Type: BOOK - Published: 2020-09-04 - Publisher: IGI Global

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Language: en
Pages: 200
Authors: de Sousa, Joana Coutinho
Categories: Business & Economics
Type: BOOK - Published: 2017-12-30 - Publisher: IGI Global

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This
Leveraging Consumer Behavior and Psychology in the Digital Economy
Language: en
Pages: 299
Authors: Suki, Norazah Mohd
Categories: Business & Economics
Type: BOOK - Published: 2020-06-26 - Publisher: IGI Global

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Language: en
Pages: 308
Authors: Pedeliento, Giuseppe
Categories: Business & Economics
Type: BOOK - Published: 2018-02-02 - Publisher: IGI Global

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organi
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Language: en
Pages: 171
Authors: Rahman, Muhammad Sabbir
Categories: Business & Economics
Type: BOOK - Published: 2018-12-04 - Publisher: IGI Global

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by the
Research Anthology on Social Media Advertising and Building Consumer Relationships
Language: en
Pages: 2012
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2022-05-13 - Publisher: IGI Global

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Language: en
Pages: 152
Authors: Harvey, Janell NaKia
Categories: Business & Economics
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa
Handbook of Research on Emerging Business Models and the New World Economic Order
Language: en
Pages: 454
Authors: Saiz-Alvarez, Jose Manuel
Categories: Business & Economics
Type: BOOK - Published: 2021-10-15 - Publisher: IGI Global

The COVID-19 pandemic is causing a radical change in both the economic and business paradigms that have ruled countries for decades. Emerging models are leading
Applied Guide for Event Study Research in Supply Chain Management
Language: en
Pages: 261
Authors: Wood, Lincoln C.
Categories: Business & Economics
Type: BOOK - Published: 2022-06-17 - Publisher: IGI Global

While researchers have commonly used event studies in other research areas, the use in supply chain management research is limited—but growing. However, there