Gonzo Marketing

Gonzo Marketing
Author : Christopher Locke
Publisher : Hachette UK
Total Pages : 256
Release : 2009-06-17
ISBN 10 : 9780786748723
ISBN 13 : 0786748729
Language : EN, FR, DE, ES & NL

Gonzo Marketing
Language: en
Pages: 256
Authors: Christopher Locke
Categories: Business & Economics
Type: BOOK - Published: 2009-06-17 - Publisher: Hachette UK

Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We a
Stop Listening to the Customer
Language: en
Pages: 224
Authors: Adam Ferrier
Categories: Business & Economics
Type: BOOK - Published: 2020-01-17 - Publisher: John Wiley & Sons

The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of
Diversity in Intellectual Property
Language: en
Authors: Irene Calboli
Categories: Law
Type: BOOK - Published: 2015-05-28 - Publisher: Cambridge University Press

This book aims to create an interface between intellectual property and diversity - including cultural, biological, religious, racial, and gender-based diversit
The Future of Marketing
Language: en
Pages: 196
Authors: P. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2003-02-04 - Publisher: Springer

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series
Growth Hacker Marketing
Language: en
Pages: 176
Authors: Ryan Holiday
Categories: Business & Economics
Type: BOOK - Published: 2014-09-30 - Publisher: Penguin

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketin
Branding Unbound
Language: en
Pages: 256
Authors: Rick MathiesonR
Categories: Business & Economics
Type: BOOK - Published: 2005-08-19 - Publisher: AMACOM

If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audi
Marketing to Leading-edge Baby Boomers
Language: en
Pages: 356
Authors: Brent Green
Categories: Baby boom generation
Type: BOOK - Published: 2006 - Publisher: Paramount Market Publishing

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of th
Kellogg on Integrated Marketing
Language: en
Pages: 344
Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2002-11-12 - Publisher: John Wiley & Sons

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Com
The Hidden History of Coined Words
Language: en
Pages: 320
Authors: Ralph Keyes
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-02-19 - Publisher: Oxford University Press

Successful word-coinages--those that stay in currency for a good long time--tend to conceal their beginnings. We take them at face value and rarely when and whe
Open Tourism
Language: en
Pages: 476
Authors: Roman Egger
Categories: Business & Economics
Type: BOOK - Published: 2016-03-02 - Publisher: Springer

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability